The Idea Factory
January 30, 2023
MNRK (Nashville)
January 29, 2024Darnell Davis, a renowned gospel performer, songwriter, and producer, was named one of Essence Magazine's "Top 15 Gospel Artists to Watch for in 2014." With four Grammy Award nominations, a Dove Nomination, and a Stellar Award to his name, he sought to address the challenge of a complex brand and marketing strategy.
Our Approach:
- Identify: We meticulously analyzed the complex brand and marketing challenges faced by Darnell Davis.
- Empathize: Understanding the artist and his fanbase was crucial to devising effective solutions.
- Define: We set clear, specific goals to guide our efforts.
- Ideate: Creativity was key in designing solutions to ensure brand continuity.
- Execute: We implemented consistent branding across all of Davis' touchpoints.
Solutions:
- Live event graphics
- Video presentations
- Apparel design
- Graphic design
- Video Editing
- Digital distribution support
- Social media support
English